Caffeine
The familiar energy driver people already understand from coffee and energy drinks. Final mg should match the latest packaging.
The formula
Caffeine + Cognizin.
The product story is simple: functional energy and focus ingredients inside a liquid-center gum format. Keep the page transparent, product-led, and aligned with the latest packaging.
~80mg
caffeine
~75mg
Cognizin
0g
sugar direction
Cognizin
A branded citicoline ingredient commonly used in focus formulas. Use conservative language around support, not guaranteed outcomes.
Xylitol + flavour
The gum format can also carry a fresh-mouth ritual, useful before meetings, classes, training, and travel.
Formula notes
Are these final supplement facts?
No. This page should be matched to the final packaging and ingredient label before launch.
Can we say it improves focus?
Keep claims conservative: designed to support energy and focus. Avoid guaranteed performance, medical, or fixed-timing claims unless Mickey provides compliant approved wording.
Why compare against energy drinks?
The positioning is practical: similar energy-use moment, but in a pocket-ready gum format without the can ritual.